Legal & Compliance

Privacy Policy

Last updated: 27 May 2026

1. Introduction

WA Automation, operated by Kreativworx (Pty) Ltd ("we", "us", "our"), is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and all applicable South African privacy legislation. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our platform at waautomation.co.za.

By using our platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal information as described herein.

2. Who We Are

Company Name: Kreativworx (Pty) Ltd

Trading As: WA Automation

Physical Address: Krugersdorp, Gauteng, South Africa

Email: info@waautomation.co.za

Phone: +27 72 580 0554

Information Officer: Jana (Information Officer)

3. What Personal Information We Collect

We collect the following categories of personal information:

From Business Owners:

  • Full name and identity information
  • Business name and registration details
  • Physical and postal address
  • WhatsApp number and phone number
  • Email address
  • Website and social media URLs
  • Business description and service information
  • Payment and billing information
  • Profile images and media files
  • Trading hours and location data

From Website Visitors:

  • IP address and approximate geographic location
  • Device type and browser information
  • Pages visited and time spent on the platform
  • Search queries and filters used
  • Referral sources (how you found us)

From Enquiry Forms:

  • Name, phone number, and message content
  • WhatsApp number

4. How We Collect Your Information

We collect personal information:

  • Directly from you when you register or submit a business listing
  • When you complete enquiry or contact forms
  • Automatically through cookies and tracking technologies
  • From third-party referral sources such as Growth Partners
  • Through your interaction with our WhatsApp communication channels

5. Why We Process Your Information (Lawful Basis)

Under POPIA, we process your personal information on the following lawful bases:

  • Consent: When you submit a business listing or enquiry form, you consent to our use of your information
  • Contractual necessity: To provide the services you have requested
  • Legitimate interest: To improve our platform and communicate relevant information
  • Legal obligation: To comply with South African law

We use your personal information to:

  • Create and manage your business visibility profile
  • Process listing approvals and manage platform content
  • Send you service-related communications on WhatsApp and email
  • Improve our platform features and user experience
  • Respond to your enquiries and support requests
  • Conduct platform analytics and performance monitoring
  • Send marketing communications where you have opted in
  • Comply with legal and regulatory requirements

6. WhatsApp Communications and Direct Marketing

WA Automation uses WhatsApp as a primary communication channel. In accordance with POPIA Section 69 and the Information Regulator's Guidance Note on Direct Marketing (December 2024):

  • We will only send you WhatsApp marketing messages if you have explicitly opted in
  • Every marketing message will clearly identify WA Automation as the sender
  • Every marketing message will include an accessible opt-out option
  • If you request to opt out, we will immediately cease sending marketing messages and record your preference
  • We do not send unsolicited electronic communications

7. Sharing Your Information

We may share your personal information with:

  • Growth Partners: Your business listing details are visible to assigned Growth Partners for the purpose of providing local support
  • Service Providers: Including Google Drive (file storage), BotPenguin (WhatsApp automation), Netcash (payment processing), QuickBooks (invoicing) — all bound by confidentiality agreements
  • Platform Visitors: Your approved business profile is publicly visible on our platform
  • Legal Authorities: Where required by law or court order

We do not sell your personal information to third parties.

8. International Data Transfers

Some of our service providers may process data outside South Africa. We ensure that any cross-border transfer complies with POPIA Section 72, meaning we only transfer data to countries or organisations that provide adequate levels of protection comparable to POPIA.

9. Data Retention

We retain your personal information for as long as:

  • Your business listing remains active on the platform
  • Required by South African law (generally 5 years for business records)
  • Necessary for legitimate business purposes

When your data is no longer required, it is securely deleted or anonymised.

10. Your Rights Under POPIA

As a data subject under POPIA Section 5, you have the right to:

  • Be informed: Know what personal information we hold about you
  • Access: Request a copy of your personal information
  • Correction: Request that we correct inaccurate information
  • Deletion: Request deletion of your personal information (right to erasure)
  • Object: Object to the processing of your personal information
  • Withdraw consent: Withdraw your consent to processing at any time
  • Lodge a complaint: Complain to the South African Information Regulator

To exercise any of these rights, contact our Information Officer at info@waautomation.co.za.

11. Cookies

Our platform uses cookies to enhance your experience. See our Cookie Policy for full details.

12. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or destruction, including:

  • Secure HTTPS connections
  • Access controls and authentication
  • Regular security assessments
  • Staff training on data protection

13. Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the South African Information Regulator as required by POPIA.

14. Contact the Information Regulator

If you are unhappy with how we have handled your personal information, you may contact the South African Information Regulator:

Website: www.justice.gov.za/inforeg

Email: inforeg@justice.gov.za

Phone: 010 023 5207

15. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or WhatsApp. Continued use of the platform constitutes acceptance of the updated policy.

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